It's the Strays that Cause Complexity

My best friend send me this link today.  Apparently, Gwyneth Paltrow, my ethical touchstone and lifestyle idol, has chosen to strike a blow for peri-menopausal women everywhere.  She's gone native in her nether regions.  I'll let you read the details from the study on your own, but I will ask you to think about the following:

1.   Who in God's name is conducting these studies?

2.   Who in God's name is responding to these studies?

3.   Define native.

Discuss.